In this video interview, John Marshall explains the importance of optimizing the user conversion by selecting narrow match PPC keyword phrases for which you can design appropriate landing pages. By contrast, broad match keyword bidding brings a wider variety of specific paid keyword searches to a general page that can’t convert visitors nearly as effectively.
Duration : 0:8:35
This video demonstrates how to conduct your own keyword research for your own website SEO (Search Engine Optimization), explaining how to use one of the best free keyword research tools (Wordtracker) and showing how you should choose your keywords. Visit Top10SEOMistakes.com to find out more.
Duration : 0:6:40
Adventure’s Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.
Duration : 0:3:12
