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Keyword Bid Optimization Broad Match

admin — Tue, 15 Dec 2009 19:43:59 +0000

Phase One Adwords Editor keyword bidding Optimization Tutorial

Duration : 0:3:52

Technorati Tags: adwords, bidding, Editor, google, keywords

Conversion Optimization via Narrow Match – John Marshall

admin — Mon, 09 Nov 2009 20:37:58 +0000

In this video interview, John Marshall explains the importance of optimizing the user conversion by selecting narrow match PPC keyword phrases for which you can design appropriate landing pages. By contrast, broad match keyword bidding brings a wider variety of specific paid keyword searches to a general page that can’t convert visitors nearly as effectively.

Duration : 0:8:35

Technorati Tags: bidding, broad, conversion, John, keyword, marketing, Marshall, match, narrow, Optimization, paid, PPC, PubCon, Ralph, Web, Wilson

3 Keyword Bidding Tips with Google AdWords with Kate Morris

admin — Tue, 03 Nov 2009 02:55:00 +0000

Search expert Kate Morris provides 3 tips for bidding on keywords with Google AdWords. (1) Don’t try to be No. 1, get a lower position for higher conversions at lower cost. (2) Vertically align your paid ad to your organic listing for synergistic effect. (3) For local businesses use geotargeting and dayparting to lower bid costs.

Duration : 0:5:32

Technorati Tags: adwords, bidding, dayparting, geotargeting, google, Kate, keywords, marketing, Morris, position, PPC, PubCon, Ralph, search, synergism, tips, Today, Web, Wilson