When marketing research shows that a group of people does not desire a particular product, the people in that group
a. are a market.
b. do not have the ability to purchase the product.
c. do not have the authority to purchase the product.
d. are not a market for the product.

e. are a market but will not purchase the product.

Help please for school test. I have looked and looked but can not come across the answer.

D. They have to be removed from consideration as a market for this product since they don’t want to buy it.




3 Responses to “When marketing research shows that a group of people does not desire a particular product, the people in that?”

  1. Gaytheist Buddha Says:

    Study harder!
    References :

  2. Ed Atun Says:

    D. They have to be removed from consideration as a market for this product since they don’t want to buy it.
    References :

  3. pensinee f Says:

    d. Because they don’t want this kind of product. But if they desire this product but did not by this brand. It is another case that we have to adjust product more to improve since the target group doesn’t satisfy with our brand.
    References :

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