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February 11, 2010
I’ve been working in marketing research for a few years now. Was wondering if I should take up a specialised role as head of consumer research/insights or a general brand management role overseeing all the marketing comms?
Both offer good scope but I was wondering what would be a better decision in the long run.
Many thanks for your feedback!
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One Response to “What offers better pay & prospects – head of consumer research/insights or a brand/marketing manager?”
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February 14th, 2010 at 12:42 am
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