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November 19, 2009
i have exams on Thursday and i need a couple of your guys help
also
What are the steps to implementing marketing research study..
Difference between position method and positions strategies
please help me !
Better data for better decisions
This data will help convince bankers and investors that you understand your industry, your local business conditions, and your realistic profit/growth opportunities.
Create a stronger business plan with compelling, accurate financial comparisons for your industry
Impress lenders and investors to improve your chances when applying for loans, opening new accounts, or working to fund your business

Understand your competition by seeing how other local companies in your industry are doing financially
Manage your business better with access to five years of financial statements (income statement and balance sheets) and business ratios for your industry
Determine what your business is worth using highly specific regional data
These market research reports highlight both positive and negative financial trends, making it easier for business owners to grade their progress and make changes where necessary.
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One Response to “What is the purpose and importance of marketing research?”
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November 19th, 2009 at 8:48 am
Better data for better decisions
This data will help convince bankers and investors that you understand your industry, your local business conditions, and your realistic profit/growth opportunities.
Create a stronger business plan with compelling, accurate financial comparisons for your industry
Impress lenders and investors to improve your chances when applying for loans, opening new accounts, or working to fund your business
Understand your competition by seeing how other local companies in your industry are doing financially
Manage your business better with access to five years of financial statements (income statement and balance sheets) and business ratios for your industry
Determine what your business is worth using highly specific regional data
These market research reports highlight both positive and negative financial trends, making it easier for business owners to grade their progress and make changes where necessary.
References :
http://www.paloalto.com/market_research/index.cfm