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November 10, 2009
I would like to know how to build or to construct a marketing research questionnaire ? i would like to know the steps and all details related to post-factor analysis work in addition to fine-tuning details.
That is way too broad a subject to answer in this forum. Here are two good books that can help you with overall questionnaire construction:
http://www.amazon.com/Internet-Mail-Mixed-Mode-Surveys-Tailored/dp/0471698687/ref=sr_1_1?ie=UTF8&s=books&qid=1221234964&sr=1-1
http://www.amazon.com/Questionnaire-Design-Structure-Material-Effective/dp/0749450282/ref=sr_1_1?ie=UTF8&s=books&qid=1221234755&sr=1-1
The Dillman book is especially informative. There may also be some free web sites that can tell you the basics.
For a post-factor analysis refinement, the technique allows you to reduce the number of questions or items in a rating question. The items that load on the same factor are getting at the same basic issue, so you don’t need to include all of them. The standard practice is to select the 1 or 2 highest loading items to include in the final questionnaire.
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2 Responses to “How to build a marketing research questionnaire?”
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November 13th, 2009 at 10:23 pm
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References :
November 13th, 2009 at 10:30 pm
That is way too broad a subject to answer in this forum. Here are two good books that can help you with overall questionnaire construction:
http://www.amazon.com/Internet-Mail-Mixed-Mode-Surveys-Tailored/dp/0471698687/ref=sr_1_1?ie=UTF8&s=books&qid=1221234964&sr=1-1
http://www.amazon.com/Questionnaire-Design-Structure-Material-Effective/dp/0749450282/ref=sr_1_1?ie=UTF8&s=books&qid=1221234755&sr=1-1
The Dillman book is especially informative. There may also be some free web sites that can tell you the basics.
For a post-factor analysis refinement, the technique allows you to reduce the number of questions or items in a rating question. The items that load on the same factor are getting at the same basic issue, so you don’t need to include all of them. The standard practice is to select the 1 or 2 highest loading items to include in the final questionnaire.
References :
20+ year market research career