This entry was posted on Tuesday, January 5th, 2010 at 9:40 pm and is filed under keyword bidding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Site Search:
http://www.jimyaghi.com/products/ppc-domination
Jim Yaghi, author of PPC Domination explains his PPC case study:
There’s a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad’s headline and body.
Is that true?
Well, I put it to the test because I never believed it for a minute. And sure enough I now have proof that using the keyword in your ad DOESN’T necessary work in your favour at all.
http://i39.tinypic.com/107uzuw.jpg
http://i43.tinypic.com/2z4g650.jpg
Notice there’s a higher CTR in both occasions where I don’t use the keyword “acn” which I bid on. I also get a higher conversion rate and more leads at a lower cost. And there you have it boys and girls–finally the proof that you don’t need to use the keyword in your ad at all to keep Google and your user happy!
Does that mean you shouldn’t use the keyword in your ad ever?
Of course not. But you should definitely test to see if you can get a better result WITHOUT it.
The reason that there is a profound difference when i split-test the ads is that i am using an insider term that SCREAMS relevance to the searcher without it being obvious to Google. That’s what happens when I don’t use “ACN” in my ad copy.
And Google will reward you equally well with discounted click costs and high quality score because they believe the searcher’s assessment of usefulness over what the advertiser tries to tell Google. The bottom line is, you pay LESS to reach MORE people.
More Network Marketing and PPC tips in Jim’s Coffee Adventures at http://www.JimYaghi.com
Duration : 0:9:57
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4 Responses to “PPC Domination: Why You Should “NOT” Use Your Keywords In PPC Ads”
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January 5th, 2010 at 9:40 pm
Love the PPC info.. …
Love the PPC info….absolute quality
Richard Williams
January 5th, 2010 at 9:40 pm
Hey there Jim
…
Hey there Jim
Awesome stuff, keep up the great work in sharing these nuggets, really appreciate it.
All the best
Grant
makingmoneywithgrant*com
January 5th, 2010 at 9:40 pm
Jim, Thank you so …
Jim, Thank you so so much for all your help! You Rock!
January 5th, 2010 at 9:40 pm
Hi Jim
Great Video …
Hi Jim
Great Video I’ve seen quite afew of your videos on PPC have to say I love what your doing keep up the great work.
Robert Phillips