This entry was posted on Thursday, December 31st, 2009 at 12:54 am and is filed under adwords keywords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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December 31, 2009
Yahoo and MSN do not allow companies/individuals to purchase someone’s trademark as one of their keywords in a pay-per-click campaign. Why isn’t there a law regarding this?
Not so sure what is wrong with this. As long as the advertisers are not abusing the trademark in their ad’s, whats the difference. If I type gateway computers in a search engine, why should dell not tell me they have a sale going on.
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One Response to “Why isn’t there a law to prevent Google from selling trademarks as keywords in their AdWords (pay per click)?”
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December 29th, 2009 at 11:12 pm
Not so sure what is wrong with this. As long as the advertisers are not abusing the trademark in their ad’s, whats the difference. If I type gateway computers in a search engine, why should dell not tell me they have a sale going on.
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